From the Outside Looking In

April 18th, 2013

Plate and glassBusinesses tend to build their foundation on one thing they do really well.  The best businesses then  import  competence and develop the skills that do not come naturally to them.  Eventually they have the complete package, even though they still rely on the thing that they do the very best.   In that way, a business is no different than a person. We all have things that come naturally to us and we all have blind spots and things we have the opportunity to learn in this lifetime.

There is nothing wrong with  overcoming weakness by focusing on strengths. But when you make weakness into strength,  people experience a game changer that creates the most success possible.

There is a restaurant I enjoy that has some of the finest chef-created food around.  I never forget that someone I took there years ago told me it was the best meal he had ever eaten.

But every time I dine there, I notice a detail, not one on the plate, that is not quite right.  That does not completely deter me, but it makes me eat there less often.  While I’m there, I am so happy about the food on the table that a flaw does not really bother me.  If a server completely omits something or a manager who forgets to set the appropriate lighting level until the middle of dinner service – I am still feeling OK.  Later on I reflect on what could have been improved.

If you know me, you realize how much I appreciate the food and the chef, because details like this tend to become great annoyances in my world.  Inevitably, even when I am dining out for fun — part of me is still working.

When I reflect back on the forgetful server or the lighting problems,  it reminds me that the eyes see out.  From the inside, it can be difficult to see where a business needs shoring up. This is especially true when people are raving about your food, or whatever factor really put you on the map.

Some people naturally see their own flaws.  But most business people either don’t see where they could improve or they do see it but think they can overcome it just by being good at their strengths.  It is a lot easier for an outsider to see opportunities because they are not bought into how things ought to be or defending past decisions or stroking a human ego.  The best businesses look for every opportunity to use outside experts to improve.

Your Brand: Socially Relevant or Virally Damaged?

April 3rd, 2013

 

Social Media Cupcakes

photo credit: Cakehead Loves via photopin cc

Top companies are developing precepts about what content does and does not go on social media.   These guidelines are outgrowths of training and culture.  Beyond the basics of decorum, restaurants with a more defined culture are much better at knowing what fits on social media vs. what will cause their brand to deteriorate.  So if your culture is vague or misunderstood, the time to correct that is now.

Of course we know that customers use social media to promote restaurants.  Emily Babich of the Dallas Business Journal recently covered that story:  Restaurateurs Know Where Their Bread is Buttered.

It’s a dream of all business owners that their employees would also take to Facebook, Twitter, Pinterest, Instagram and Reddit and promote their workplace.  But it’s the nightmare of all business owners that these same people could go online and damage a brand, customer relations, and for that to go viral to the point that everyone across the country is texting, tweeting and IMing about it.

I discussed the subject recently with Ron Ruggless of Nation’s Restaurant News for his article, Social Security: Employee Education, noting that social media policies are essential to brand protection.  I was reminded that the best companies avoid being a viral joke by ensuring that their people know what the brand stands for and what is both permissible and consistent with their culture.

Think of social media as a big table that exists outside of a restaurant’s dining room.  Just like at the tables where they serve guests every day, employees either represent the brand well, or they don’t.  It’s going to be a lot easier to motivate guests to increase frequency, spending, or both when every impression is a good one – no matter where the impression is made.

Want a little more time off?

March 14th, 2013

ball and chainIt is great being an entrepreneur and business owner. But maybe not so great if  your business demands your constant daily attention to detail and you realize you have bought yourself a job.

The best business people take control of their lives, and never become victims of their businesses.  Any profitable business can be arranged to complement the style of its owner, by placing the right people in the right places and applying the art of appropriate delegation.

People start their own businesses not only to achieve, contribute and profit, but also to give them personal freedom. When you own the place there is no one to tell you that you have to be there at 7:30AM or that you can’t take Friday off.  There is no one to tell you that you have to work on details of the businesses when what you really want to do is develop new business.  No one, that is, but yourself.  That, and the consequences of the decision you have made, or not made.

We ask our clients, “What did you do today that someone else could have done?”

That leads to the contemplation of three questions:

1. Who has been placed in a position that is not right for them or not yet right for them?

2. Who could be added to take on more duties?

3. When  do we start?

We have clients whose owners have worked a six-day week  since their business started.  By the end of this year we are determined to structure their company so they can make the choice to work five days a week just like their peers do.  Imagine that!  They are going to get a whole day each week back,  which if my calculator is accurate is an extra ten weeks off a year!

We have another client who is very successful at operating their business.  But he does so at the cost of not having time to nurture investments in a number of companies and people that have the potential to really take off.  We are going to change that.

In both cases we are going through the a process of changing responsibilities,  choosing the right people, and raising people up to be great through coaching and responsibility.  The outcome is going to be both better results and more happiness.  My experience is that good people can handle a little more than you think they can when given a reasonable amount of support and training.

photo credit: Travis S. via photopin cc

Defining Your Brand with What’s Really Important

August 1st, 2012

Steak DinnerThe best companies know that if their brand stands for something the consumer does not want, a lot of money is going to be spent propping that part of the business up. At some point, the company will become weary of doing so and seek another direction.

There has been a lot of talk about hotel restaurants around Dallas lately. Award-winning and engagement-inducing Nana at the Hilton Anatole has closed — to be converted to a steakhouse.  Luxurious-like-a-warm-bath Charlie Palmer at the Joule is transforming to Charlie Palmer Steak. At the W, edge-cutting Craft is closing, to be replaced by a more affordable and casual gastro pub.  So that’s three hotel restaurants gone, and you would have been hard-pressed to have ever had anything but a great meal at any of them.

So what’s going on here?  Yes, there is a trend away from fine dining, as consumers are more interested in lower price point, more casual, and local restaurants.  Sure, when a hotel is trying to increase its restaurant’s capture rate, the number of guests who stay in the hotel to dine,  nothing sells like steak, especially in Texas.  But there’s more to it than that.  In the ’80s you could not get a local guest outside a hotel to walk across the lobby and eat in a restaurant, except at The Mansion on Turtle Creek.    Flash forward 20 years and you had to have a famous chef or national concept to be taken seriously.  If the Ritz had Dean Fearing, W needed Tom Colicchio, the Crescent Court had to have Nobu Matsushia,  Joule went out and got Charlie Palmer before the Hyatt put Wolfgang Puck high atop Reunion Tower.  Now we are entering a new period.

Why are those three otherwise excellent restaurants changing? It all points back to why they were established in the first place — branding the hotel property with a nationally famous chef as part of a hotel restaurant “arms race.” With their brands firmly established, hotels are now moving on with restaurants that are more guest friendly and require less hotel executive time to be focused on the subtleties of chef-driven restaurants.  What you are going to see in place of these chef-driven restaurants are restaurants that still pique the interest of the informed diner without being extreme.  So their closing — while lamented by food critics, bloggers, and some diners — is not that big of a surprise, tragedy, or trend.

The end of that particular “arms race” should remind all business owners and operators to reflect on what is really important — their product.

There is a lot of competition out there, so it’s a good idea to send a clear message to your customer. When you look around at your business, whether it’s a restaurant, hotel or something completely unrelated, what’s consistently valuable to your customer, and what isn’t?

So . . . what does your brand stand for?

What’s all that knocking?

August 1st, 2012

Compass Pointing the Way to Business OpportunityMaybe fewer people are going to Hawaii this summer, but they are still going out for a drink tomorrow night.  And the next night.  They have to have something to eat and something to wear, too.  There’s opportunity to make money in any economy.

James Jeffrey of the Austin Business Journal asked me about this and other topics for his recent piece, “Older Austin Bars Keeping Up with the New Ones.”  If you know anything about bars, this seems counter intuitive.

Another thing that seems counterintuitive  in the aftermath of the Great Recession is that bars are packed on weekend nights around here.  It is that kind of awareness that keeps the most successful entrepreneurs alive and breathing every day and looking for new deals.  They are not the people sitting on the sidelines, waiting for the outcome of the presidential election to dictate their economic future.

Look around.  Where do you see opportunity?

Whiz-bang Tech at the Foodservice Expo

August 1st, 2012

I’ve been thinking back on the recent Southwest Foodservice Expo, reflecting on the technological advances available to the industry. Which are real and which are ephemeral? Technology marches on.  Who needs a buzzer to tell you table is ready when a restaurant can text you?

I had started to think about this during the show.  Steven R Thompson captured it in his Dallas Business Journal piece, Optimism on Display at Food-Service Expo.

Rosie the RobotThe manager’s log book now has online applications in the cloud. The demo site I saw from CommLog had a lot of red on it, but I am not sure if it was connected to the famous “red book.”

Another booth featured a group who will manage your social media for you from afar, you never have to come up with an original tweet again.  Seems like there are a plethora of people who are setting up shop to do one thing or another along these lines.   I met one familiar face who is doing the same thing.  I had never met him before, but apparently we are LinkedIn.

Yet another booth featured an online comment card system that linked to social media.  The good things your fans are saying about you on comment cards automatically show up where they have online influence.  I asked them to send me some information, though I haven’t seen it yet.  I’m curious to know what happens to the message when a guest doesn’t leave an email address.  I didn’t really need an email coming back to me about my dry rice in one of their client restaurants, just wanted to let management know.

And I met Ian Jarett, founder of dangilovethat, who deserves points just for his company name.  Dang… is an online comment card that is driven from a QR code through a smart phone and feeds back your comments by server name.  Wow!  I did it at Howard Wang’s Uptown China Brasserie  and it was cool in a QR-technology-is-still-fun sort of way.

It will be interesting to see which of these are going to be ubiquitous and which will be forgotten. Feel free to share your thoughts about which are the breakthroughs and which are the also-rans.

Trust, But Verify.

January 12th, 2012

At the end of last year, I was talking with two restaurateurs who had experienced the pleaasure of IRS audits. These folks are very sharp operators with highly organized companies. They exemplify the kind of success derived from refined numbers that are drilled down into improved operations.

The audit results were shocking. Though they thought their payroll company had handled all reporting issues correctly, they were on the hook for more than $80,000 in taxes, fees and penalties.

Payroll services are standard operating procedure for good reason:

There is just so much to keep track of!

I have friends who work for payroll services and a friend who owns one, so I’m not one of those who think these companies are the enemy. The best business people know to check that these arcane aspects are being handled and don’t just assume they are.

In one case, the payroll company had figured server overtime incorrectly. It’s reasonable to assume that the payroll service would catch this, but using polled data, their system didn’t compute that they were dealing with tipped employees and tip credit issues.

Granted, server overtime is not very common. But, in this case, they had a specific operational reason for it. (It’s a long story for another time.) The payroll company was taking the tip credit amount of hourly wage at $2.13 and paying time and a half. The correct calculation for server overtime would be minimum wage x 1.5, not $2.13 X 1.5. Have I lost you here? Probably so. It’s no wonder there is a risk that this is being done wrong. The more I mention this in conversation, the more people tell me there is a lot of opportunity out there to clean up this common error.

In the other case, the fine was related to insufficient tip declarations and the failure to file a Form 8027 which details them. The restaurant assumed their accountant would file it. Their accountant assumed the payroll service, who had all the data, would file it. No one filed it. No one was watching that tip declarations were in compliance at the store level either.

So don’t let this happen to you. What do top restaurant owners, and all business owners do? Occasionally look at their bank statements online, payroll runs, credit card statements, and yes, even their Form 8027 Employer’s Annual Information Return of Tip Income and Allocated Tips.

The bottom line?

  • Spot Check. Ask questions;
  • Emphasize that you are on top of things;
  • That helps the people to whom you delegate stay on top of things, too.

We would be interested to hear what other services you may outsource. What are your best tips for monitoring the work of outside services?

Speaking English at a French Bistro in Mexico.

December 23rd, 2011

Last week, I had the opportunity to dine at Café Des Artistes in Puerto Vallarta, Mexico, the flagship of Chef Thierry Blouet’s empire. I didn’t realize it would also be an opportunity to witness exemplary teamwork.

Chef Blouet’s award-winning restaurant offers a spirited competition for high standards between food and atmosphere, with service not far behind. He is indisputably one of the elite chefs of his country, but equally impressive is “the garden” he has created. The dining space is perched on a steeply tiered outdoor terrace in the interior of a city block. It is a courtyard enclosed by the walls of the neighboring buildings, and boasts tropical landscaping, great lighting and sculpture.

After the meal, we ordered the Chocolate Fondant. According to the English translation on the menu, the dessert specialty is served with chocolate crumble, vanilla ice cream, wafers, and amaranth.

After our first two bites, a waiter who had not been serving us approached our table tentatively and smiled. We responded with friendly body language, so he stepped forward and pointed to the two wafers, one red hued and the other vanilla-beige. In a friendly, but tentative voice, he pointed to the wafers and said, “Excuse me. Can you tell me how to pronounce this in English?”

We explained the pronunciation and he replied, “In Spanish, it is ‘Hostia,’” the word for the white communion wafer used in the Catholic Church. Knowing how chefs have a sense of humor, I imagine it was no accident that this particular wafer was used in the Chocolate Fondant. I’ve since learned that this word can also possibly be a rude slang term, so the waiters were certainly hoping to find a more polite word.

The inquiring fellow retreated to a group of waiters who were still on duty but had little to do at that late hour. Most restaurateurs would have cut the wait staff and sent them home by then. The group was standing in the multi-leveled dining space not far from our table. Like the menus they present, these service professionals are all bilingual. And, like the professionals they are, they were working on their language skills. Gradually, we heard a chorus of waiters, practicing their new English word in a scene worthy of a Monty Python skit.

“Waff-er!”
“Way-fear!”
“Why-fer!”
and a few triumphant “Way-fers!”

What a great example of teamwork! One brave soul had approached our table and carried the answer back to the whole team, then lead an impromptu pronunciation course.

And, what a sign of health at Café Des Artistes! Either by design or by accident, there was true teamwork in that dining room. Each person cared that their coworkers performed up to the standard. They understood one of the most important lessons I have observed in business and in life:

We are all in this together.

Training and hiring practices are important in any business. Fostering true teamwork and support delivers better results than an “every man for himself” message.

It is critical to review whether an atmosphere of teamwork is prevailing in your business. I know of a company who recently separated from one of their highest performers because he destroyed teamwork. It was a very tough, but courageous decision. And it was the right decision.

“Yes! It would be my pleasure to fulfill your [possibly unreasonable] request.”

November 7th, 2011

The idea of building a business through great customer service is not selective. It does not discriminate, devalue customers’ opinion or take away their options.

The dining survey and commentary organization, Zagat, now owned by your friends at Google, recently published “The 10 Most Controversial Restaurant Policies.”

No substitutions” was one of them. Split charges were not singled out, but should have been. Denial of a customer’s request to split charges is a symptom of the same problem as denial of a customer’s request for menu substitutions.

Do you realize that right now, Amazon is planning to actually lose money on every Kindle Fire tablet they sell? Why? That’s how important the long-term value of a customer is.

Restaurants often lose sight of the fact that they are building customer relationships. Instead, they suffer from a focus on the yield from each table on each shift. Since they count their tips every shift, that’s how some servers think. There is a reason only a few servers become successful business owners. Restaurant owners can unwittingly allow that attitude to creep into their thinking as well. In the short term, the restaurant is selling a $10 or $20 lunch, or a $20, $50, or $100 dinner. But what they are really doing is enrolling a guest who will come back time and time again. If the guest becomes a regular, and spreads the word, he or she could be responsible for generating thousands or even tens of thousands of dollars at the high end.

Saying “no” at the table to someone you wish to enroll as a regular customer is not a sound strategy. The Four Seasons is known for unparalleled customer service. What do they say when a guest wants something? I can guarantee you they never say “no,” even if they cannot grant the request. More on that in the future.

Adam Jones is one of the best guest-relations people and dining-room presence people I have ever known. We are proud that he also happens to be the owner of one of our client companies, Grace, in Fort Worth, Texas. Before opening the restaurant a few years ago, he demonstrated these principles in his staff training. It was a joy to watch. Adam explained that tonight’s guest who wants the fish sauce on their steak, and wants to split a salad and entrée with their friend, is a guest who still deserves stellar treatment. When a guest gets the kind of treatment that exceeds their expectations, it’s possible that they will come in next week to order a $400 bottle of wine and the highest-dollar steaks on the menu.

That kind of thinking tells you why no-substitution and no split-charge policies are controversial, and why they should be eliminated in restaurants. There are similar policies in many different areas of business that are counterproductive in the same way. We invite you to post your comments and experiences on this blog. We look forward to continuing a dialogue about how all businesses can learn from the hospitality industry.

The Sky is Falling? The Sky’s the Limit!

October 24th, 2011

I recently read a great article in The New Yorker about declinism, the idea that things are getting worse and are about to get even more so and we are all going down the drain. It pointed out that the ability for this pattern of thinking to continue is completely dependent on the last person who felt this way being wrong. People have been shouting “the end is near” almost since the beginning, but they have always been wrong. This time will be no different. Life goes on.

Here’s my proof. I recently reviewed Surrender’s client list and discovered that every group we work with has either expanded their business or is planning to: into new territories, locations, products lines, and concepts. Not what you would expect after (or during) the Great Recession. In just the past month, two of our clients have opened new restaurants. One invested even more than they have in the past to open one of their stores, expecting higher-than-average unit volume in return. Three others are looking for new sites. One is developing a brand-new concept. One of our B-to-B clients is crushing sales in a market where they have reinvigorated their focus.

Does that sound like a decline to you?

Over our 20-year history, many of our clients have had the desire to grow before they have had the plans to do so. Their ability to operate on a larger scale and harvest all their potential profits was not in place. We worked with one restaurant group that had expanded to four units and felt they were stuck. But, by working with Surrender to put the pieces together for growth, re-aligning and developing their management team, and bolstering their ability to attract outside capital, they are now at 10 units.

What can you do to move your business forward safely and successfully, prepare for growth and go from where you are now to make the impossible happen?

1. Define options for growth.

2. If you feel now is not the time to grow, look around and identify a competitor who is growing. What do they know that you don’t?

3. Identify areas of your organization that require an upgrade — products, process, people, or capital — before you are ready to take advantage of opportunities.

4. For each of those areas you identify, commit to an initiative, time line, and result. If you do not have the resources in house to do so, resolve to reach outside of your organization to get there.

When you figure out how you can grow, email me and let me know what you have learned. If you are stuck and cannot get started, or feel “now is not the time,” email me right away and I will assist you.

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