Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

What a Bunch of High School Teachers Know about Your Restaurant’s Success

Before you read, I wanted to share a free resource with you because you’re part of this community.  Learn the 4 ingredients your restaurant business needs to maximize success.  Download “Matthew Mabel’s Toolkit for Creating a Dream Restaurant Business“.  No strings attached! Now – let me share what High School teachers know about your success. Recently I had a … Continued

Join Industry Leaders this Weekend in San Antonio

Build your business, talk to your peers, and have some fun while you are at it — this weekend in San Antonio. Texas Restaurant Association Marketplace, the second largest industry event in the country, has morphed into part trade show, part conference, part party. It starts Sunday — in San Antonio, for the first time … Continued

Want to Escalate Results? Fill in Your Restaurant’s Blind Spots

Imagine going to Whataburger and being told, “Your burger will be really good in a tortilla!” Some of the biggest news in the industry in this part of the country came a week before last when supply chain quality control issues shut down 33 In-N-Out Burger locations and forced Whataburger and Raising Cane’s to alter … Continued

Why Top Restaurateurs Know That Great Food Doesn’t Satisfy Their Guests

We all work so hard on our food. But the truth of restaurant success is that, for most independent restaurant companies, food just gets you in the game. The guest experience, the price/value relationship, location, atmosphere, hospitality level, and even seemingly small things like parking and access are what cause people to make a decision … Continued

Restaurateur’s Guide to Working Less and Making More

Reaching a certain level of success gives you the ability to create even more success. Recently, a restaurateur came to me and said he would like to figure out how to work less and make the same amount of money. I challenged him. I asked, “Wouldn’t you rather work less and make more?” I believe … Continued

Join Me and Other Restaurant Industry Giants on 7/16

Trade shows are dead. I can do it online. We have all heard about that. But, in the digital world, there is no substitute for occasionally tearing yourself away from your screens and meeting actual people in the physical world. One of my clients had been reading this newsletter for years before reaching out to … Continued

Why You Need to Know What a First Time Restaurateur Thinks of Your Brand

First-time restaurateurs need all the help they can get! But their perspective can also help you. In Restaurant Business Magazine, I was interviewed for an article: “9 Key Considerations When Opening a Restaurant.” Written by Benita Gingerella, this piece is designed to make the “tough” process of opening a restaurant easier for first-timers. Look Through Fresh … Continued

Secrets of What to Look for in a Restaurant Expert or Advisor

If you get 100 restaurant consultants together and ask them what they do, you’ll probably get 100 answers. So, if you are considering adding one to your team, how do you even know what you are looking for? What do you do? First, you probably worry about hiring the wrong person. Let’s get the bad … Continued

Restaurateurs: Is Your Restaurant Getting You Down?

“The restaurant business is one of the hardest jobs…the early-morning-to-late-night days have taken a toll — along with my sleepless nights and grueling hours.” Sound like you at your worst moment? Those are the words of Marian Harper — owner of the legendary Carnegie Deli on Seventh Avenue in New York — during her announcement about closing … Continued

Restaurateurs: Your Employee Intake Process Needs a Makeover

Nobody ever opened a restaurant aiming to be average. Unfortunately, though, plenty of restaurants use average interview techniques, onboarding processes, and training — a sure way of ending up stuck in the middle. The best successful multi-unit independent restaurant companies recognize this and hire only the people they are looking for, designing interview techniques that … Continued