The Affordable Care Act could be the greatest thing that ever happened to your business. Why? Because it will motivate you to grow revenue and profits in a way you have never been motivated before. You can use it as a catalyst to put yourself into action and make your business stronger than ever before. The … Continued
The best companies know that if their brand stands for something the consumer does not want, a lot of money is going to be spent propping that part of the business up. At some point, the company will become weary of doing so and seek another direction. There has been a lot of talk about … Continued
Maybe fewer people are going to Hawaii this summer, but they are still going out for a drink tomorrow night. And the next night. They have to have something to eat and something to wear, too. There’s opportunity to make money in any economy. James Jeffrey of the Austin Business Journal asked me about this … Continued
I’ve been thinking back on the recent Southwest Foodservice Expo, reflecting on the technological advances available to the industry. Which are real and which are ephemeral? Technology marches on. Who needs a buzzer to tell you table is ready when a restaurant can text you? I had started to think about this during the show. … Continued
The best operators constantly update their image, offerings and physical plant or they risk falling behind. In a market where product changes quickly, information between customers who notice anything outdated or inferior travels even faster. Operators who fall behind eye deteriorating circumstances and think they can get by without re-investing in their product and facilities. … Continued
When the best companies aim to increase sales, the first thing they do is evaluate and improve the customer experience. Then, once it is up to standard, they use that to define their brand and enroll frequent users. What is the point of focusing on bringing people through your front doors before you have something … Continued
The Texas Restaurant Association has asked me to moderate SW Foodservice Expo panels on both Branding and Creating Regular Customers. I appreciate the opportunity to make important contributions to thinking in the industry. The panel discussions will take place at the Texas Restaurant Association’s upcoming Southwest Food Service Expo – Education Idea Center June 24-25 … Continued
New on our website is a report sharing our observations and documenting our analysis of the current state of the restaurant industry. This information grew out of our interpretation of 2012 Restaurateur Issues and Challenges, 12 key findings from the recent survey we conducted in a partnership with the Texas Restaurant Association. More here. We invite you … Continued
No matter what you think of jargon and buzzwords, every business has an opportunity to succeed through people, focus, measurement and reinforcement. Recently the term “Best Practice” proudly took its place among Forbes.com’s list of “the Most Annoying, Pretentious and Useless Business Jargon.” Best Practice was deemed “the single most pompous confection the consulting industry … Continued
When everything is louder than everything else, you can’t hear a thing. Top businesses know they must turn their myriad messages down in order to make major improvements. There may be a chance to focus on an area that is a true opportunity because it has not been a strong point in the past. If … Continued