We help successful restaurateurs and other entrepreneurs maximize harmony, revenue, profits and unit growth.
“Matthew and his team are very, very good at what they do. They know what they are doing. Our organization is ready to go to the next level. If we apply this information, that’s how it will happen.”
Mark Davis Bailey, Owner, Original Pancake House – Dallas/Fort Worth
“I have been a successful restaurateur my whole life. But I have achieved even more success through working with Surrender. Whether turning around an underperforming store or raising performance across the board, Matthew has elevated the power of our management team to unimagined heights.”
Dody Martel, Owner, Casa Manana and Que Pasa, Lake Charles, LA
“When we began to work with Surrender, we had five successful restaurants. But we had not realized our full potential. We needed more structure and preparation. Our collaboration with Matthew yielded results. Today, I’m proud to say we have ten successful units.”
George Cole, Owner, i Fratelli Pizza, Irving, TX
We increase the power of an organization’s ownership, senior and unit-level management and show them how to put that power to work.
Create the capacity for growth, make more money, and achieve results more rapidly with solutions that stick. Ownership becomes free to choose how to live their life and how much time to devote to their business.
By impacting what happens both inside and outside of restaurants, we unlock opportunities to increase revenue at existing units and improve the AUV model used to grow a business.
Make more money while increasing guest visit frequency and brand visibility. The increased AUV model creates expanded opportunities for unit growth and raising capital.
We ensure that every guest, at every unit, on every shift, every day has a consistent experience.
Create the capacity for growth, make more money, increase guest satisfaction, guest visit frequency, and word of mouth.
We take your underperforming brand or unit and put it on a trajectory for growth.
Make more money and increase asset value, capacity for growth, and future expansion opportunities for the brand.
We make your new restaurant concept or location real. We flatten your learning curve. Avoid potential pitfalls in concept development, economic forecasting, raising capital, and site selection.
Your interests are protected. You maintain control of your restaurant. Risk is reduced, investors are enrolled, and your venture is funded, built and open for business.