Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

The Proven Value of Storytelling at the Restaurant Table

Everyone likes a good story. Storytelling is how we communicate and influence people. Storytelling goes one step further than what you are currently doing. – Do you want to order the fantastic, juicy steak? Or order the steak the owner specifically chose because of how she felt first tasting it? –  Do you want to … Continued

How the Best Restaurateurs Go Big and Avoid the Small Decision Trap

If you really want to make progress, grow your company, preserve your free time, and build wealth and happiness for yourself and others, pay attention to the big decisions. In Greg McKeown’s book Essentialism, one graphic I really like illustrates how one big decision can have a much greater impact than an assortment of small … Continued

5 Laws of Raising Restaurant Revenue and Outstripping Industry Averages

One of the many beautiful things about owning a successful independent multi-unit restaurant company is that revenue is in your control—and it can always be going up. But many restaurateurs don’t act that way. They have become me frustrated with next year’s industry forecasts that say traffic is going to be essentially flat, and increases in … Continued

Top Restaurateurs Know There is More to Life Than “Good”

It turns out you can have your cake and eat it, too. In fact, you owe it to yourself! My clients prove that every day, when we improve their businesses and lives. After all, there is no point in being successful if you cannot enjoy your time at work as well as your time away … Continued

12 Disciplines for Ultimate Restaurant Success

Do you know what a “five-tool baseball player” is? It’s someone with speed, arm strength, good fielding ability, and the ability to hit for both average and power. Put all those tools together and you have a player custom built for success. To succeed as a restaurateur, though, five tools just won’t cut it. There … Continued

How Unconventional Restaurateurs Avoid Fooling Themselves

Most of my clients, who are successful owners of independent multi-unit restaurant companies, do not have an MBA. And they never even cut their teeth in the corporate world—they just opened a restaurant and it went from there. Many of them are unconventional leaders. I have come to appreciate and admire unconventional leaders for their … Continued

Your Restaurant’s Guest Comps Aren’t High Enough

When you look at expenses on your P&L, you are typically making sure numbers are low enough. On the other hand, when you look at guest comp expense, you ought to make sure it is high enough. If it is not, you are under-utilizing one of your greatest marketing tools. Experience tells me that most … Continued

Ignore Industry Statistics and Grow Your Restaurant Business

All the growth in the industry is spending growth through PPA. Guest counts are going down. My advice to you and to my clients — successful owners of independent multi-unit restaurant groups — is to be good to yourself and forget all that. Put it out of your mind as if it does not exist. … Continued

Restaurateurs: What’s Really Driving You?

As an owner of a successful multi-unit independent restaurant company it is important to understand what motivates you so you can be intentional in that regard as you develop your business. If you don’t know that, you could be working randomly — or, worse, against your own self-interest. Before you get into your day and … Continued

Attention Restaurateurs: An Appeal to Take Better Care of Yourself

Why are restaurateurs better to their guests than they are to themselves? If you know me well, you know that is the question I suggest you ask yourself every day. The great Debi Saltzberg recently interviewed me for her podcast, Just Forking Around, and we talked about many aspects of that big question. You can … Continued