Restaurant Culture & Marketing

Alert!  Restaurateurs You’re Missing a Step in Your Steps of Service
Using your steps of service strategically to send your guests the right message gives your restaurants a massive competitive edge.My[...]
The Surprising Truth About Restaurant Culture
Last week I ran my Ultimate Restaurant Culture Workshop at Texas Restaurant Marketplace in Houston, the second largest gathering of[...]
Read This – Then Change Your Entire 2019 Operating Plan
Whatever your dream is, my wish for you is that you get to live it. At work, at home, in[...]
Why Top Restaurateurs Know That Great Food Doesn’t Satisfy Their Guests
We all work so hard on our food. But the truth of restaurant success is that, for most independent restaurant[...]
The Best Restaurateurs Don’t Ever Choose Between Culture and Cash
Every independent restaurant company has its strengths. Some are more guest focused; some are more production oriented; and others are[...]
How to Build a Healthy Restaurant Culture
Your culture is becoming increasingly important, and it’s only going to get more so. Why? This may come as a[...]
Secrets Independent Restaurants Use to Win Battles with Big Chain Competition
If you own a successful multi-unit independent restaurant company, you can learn from the experience of Yumilicious, which beat chain Pinkberry in North[...]
Warning to Restaurateurs: Don’t Be Caught with Your Culture Down
Owners of successful multi-unit independent restaurant companies often misunderstand the real opportunities to cement success and reduce risk going forward.[...]
Warning! How Restaurants Lose Track of What Guests Want
“Is it possible to say with a straight face that Señor Frog’s is a better restaurant than Per Se? Too many restaurants have become[...]
Protect Your Investment by Taking Control of Restaurant Culture
Last week, a manager who had worked with me — back when I was operating — asked me for advice.[...]
Are You Differentiating Your Brand?
My research shows you need more than great food, service, and atmosphere — the holy trinity of the restaurant business[...]
On the subject of walking your talk.
When my daughter was tiny, we had to make sure we kept her away from the stove, or a pot[...]
Food trucks, pop ups, kiosks, grab and go . . . hey wait . . .
It used to be you went to the food, now the food comes to you. At major events you scan[...]
Company Culture: From the inside out.
"What is our company culture?" If you stopped five members of your organization today, would you get five different answers?[...]
Trendspotting: The Future of Foodservice
Nation’s Restaurant News recently published a special report,  2020 Vision, The Future of Foodservice, looking at what restaurant menus, design, consumers,[...]
Keep it simple . . .
The best businesses control themselves, keep things simple, stay on track, and do not allow themselves to be overwhelmed, overloaded,[...]
Your Brand: Socially Relevant or Virally Damaged?
  Top companies are developing precepts about what content does and does not go on social media.   These guidelines are[...]
Defining Your Brand with What’s Really Important
The best companies know that if their brand stands for something the consumer does not want, a lot of money[...]