Restaurant Culture & Marketing

Read This – Then Change Your Entire 2019 Operating Plan
Whatever your dream is, my wish for you is that you get to live it. At work, at home, in[...]
The Best Restaurateurs Don’t Ever Choose Between Culture and Cash
Every independent restaurant company has its strengths. Some are more guest focused; some are more production oriented; and others are[...]
How to Build a Healthy Restaurant Culture
Your culture is becoming increasingly important, and it’s only going to get more so. Why? This may come as a[...]
Secrets Independent Restaurants Use to Win Battles with Big Chain Competition
If you own a successful multi-unit independent restaurant company, you can learn from the experience of Yumilicious, which beat chain Pinkberry in North[...]
Warning to Restaurateurs: Don’t Be Caught with Your Culture Down
Owners of successful multi-unit independent restaurant companies often misunderstand the real opportunities to cement success and reduce risk going forward.[...]
Warning! How Restaurants Lose Track of What Guests Want
“Is it possible to say with a straight face that Señor Frog’s is a better restaurant than Per Se? Too many restaurants have become[...]
Protect Your Investment by Taking Control of Restaurant Culture
Last week, a manager who had worked with me — back when I was operating — asked me for advice.[...]
Are You Differentiating Your Brand?
My research shows you need more than great food, service, and atmosphere — the holy trinity of the restaurant business[...]
On the subject of walking your talk.
When my daughter was tiny, we had to make sure we kept her away from the stove, or a pot[...]
Food trucks, pop ups, kiosks, grab and go . . . hey wait . . .
It used to be you went to the food, now the food comes to you. At major events you scan[...]
Company Culture: From the inside out.
"What is our company culture?" If you stopped five members of your organization today, would you get five different answers?[...]
Trendspotting: The Future of Foodservice
Nation’s Restaurant News recently published a special report,  2020 Vision, The Future of Foodservice, looking at what restaurant menus, design, consumers,[...]
Keep it simple . . .
The best businesses control themselves, keep things simple, stay on track, and do not allow themselves to be overwhelmed, overloaded,[...]
Your Brand: Socially Relevant or Virally Damaged?
  Top companies are developing precepts about what content does and does not go on social media.   These guidelines are[...]
Defining Your Brand with What’s Really Important
The best companies know that if their brand stands for something the consumer does not want, a lot of money[...]