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These Three New COVID-Era Metrics Determine 2021 Restaurant Success

At the risk of going all Winston Churchill on you, forecasting and planning for 2021 looks like “a riddle wrapped in a mystery inside an enigma.” Increased COVID cases may have a negative impact on revenue. Availability and acceptance of a vaccine may have a positive impact on revenue. Meanwhile, the regrettable truth is the … Continued

Restaurants Win When COVID Ends by Putting Uncertainty Aside Now

Remember the days leading up to the presidential election? And the days after it? World-championship LeBron James levels of uncertainty – like much of the year 2020. Reminds me of a telephone negotiation I just completed.  The person on the other end of the call said to me, “What we really need on this is … Continued

Four Tools Restaurant Owners Use to Succeed Through the Pandemic

Earlier in the year, I expected to be writing by now about the lessons we learned during the COVID crisis. I mean, we knew going into this that it wasn’t going to be a sprint. We always thought it would be a marathon. But it turns out we’re in an ultra-marathon. When the COVID-19 crisis … Continued