Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How Top Restaurants Increase Revenue in Any Market Condition

Many restaurateurs sleepwalk through writing their budget every year – forecasting menu price growth, inflation, or market growth as a revenue target. The best ones choose to wake up, and do a lot better than that. Revenue can always go up – faster than you expect. Recently, a well-respected restaurant group came to me with … Continued

Why Top Restaurateurs Know There is No Shame in Getting Better

You already know about the missing pieces in your organization. You experience nagging discomfort like a pebble in your running shoe or worse, a self-critical voice that hounds you about addressing them. This will impact you especially if you have a lot of pride in what you have accomplished. Before working with me, some of … Continued

Smart Restaurateurs’ Guide to Hiring Your First Operations Director

Most of my clients guide teams in their multi-unit organizations through their next stage of growth, management development, concept development, branding, or culture. However, a few still are hands-on operators of their own restaurants. When that changes – when we improve everything by hiring the right director of operations  and I educate this new owner/operator … Continued

Top 10 Actions That Make People Love Your Restaurant Brand

The smartest restaurateurs know that they are not in the restaurant business—they are in the branding business. According to the Forbes 2018 World’s Most Valuable Brands list, the top five brands are Apple, Google, Microsoft, Facebook, and Amazon. However, these brands all experience a red-faced love/hate relationship with the general public. The same people swing wildly … Continued

How Restaurateurs Use Time in Their Dining Rooms to Stay Unbeatable

What do your experienced eyes see when you walk through your dining rooms? The staff fastidiously on task? Dreaded empty tables when you’re on a wait? Your trusted long-time expeditor making sure food does not sit in the window too long? Craving data and KPIs, do you jump on your phone to see how revenue … Continued

Strategy Stops Random Restaurant Growth from Undermining You

So you’re not an Olympic gold medalist, a musician with 20 million streams, or a Pulitzer Prize winner? Still want to leave your mark? For successful owners of independent restaurant companies growth looks like something between a hobby and an obsession that they talk about it constantly. They obsess about it because, once they find … Continued

Two Essential Ways Restaurateurs Enjoy Their Time Away

Google the term “work life balance.”  You will get two billion results. That’s fast—and a reminder of why we need work/life balance. Forty years ago, when the term “work/life balance” began to pop up in our conversations, people lived in a telex, mainframe, and WATS line world. So, when people left work, they left work. Today, what … Continued

Why Top Restaurateurs Triumph Over Fear and Run Open-Book Companies

We’re used to talking to management teams about store-level profit, restaurant profit, restaurant operation profit, or whatever term we use. You know, the number before occupancy, A&G, depreciation, and amortization. It’s what these people master, your bonus program may be based on, and something they can understand. And it is the wrong thing to do. … Continued