Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How To Wake Up Your Brand and Increase Guest Count

When guests think about your restaurants, do they end up feeling sleepy because your brand looks tired? Independent restaurant groups that lack the focus or wherewithal to update brands fall behind their competition. One of my clients told me, “Things changed so much in the last few years, we have simply not kept up.” It’s the … Continued

Why You Miss the Biggest Hidden Opportunities in Your Restaurants

“Don’t bother to look over there; that’s all fine!” I’ve heard that from many clients who had brought me in to address specific issues. When I start roaming and nosing around their restaurants to find other opportunities to address, they try to shut me down – feeling I am wasting time and effort. That is, … Continued

Only 3 Worthwhile Places to Look When Developing a Healthy Restaurant Business

Do your guests smile, feel happy, enjoy their meals, and tell their friends about that? Do your financial statements appear predictable and healthy – making you proud? Does your culture deeply permeate your restaurants every unit, every shift, every table, every time? Do your people demonstrably improve – doing things today that they couldn’t do … Continued

The Five Best Things I Told You This Year…and Why

The most representative moment of my year took place at the Texas Restaurant Show. As I was giving one of my talks, a hand went up in the standing-room-only crowd. The speaker looked around 30 – not that young, but maybe new to the industry. He said, “You keep saying that the market looks flat; … Continued

Breaking Out of the Funk of this Unusually Flat Market

I’m often asked whether people seek my help more when the market is up (to support rapid growth) or down (because everyone’s trying feverishly to correct deficiencies). The answer? Neither. In this flat-as-a-pancake market, I’ve never been busier.  Today, no one can afford to sit on their hands on a bus of survivors. Taking specific … Continued

How To Take The Right Steps Toward Mastering Your Restaurant Financials

Have you set up your company properly to track financial success related to your management development efforts, value of the guest experience, and branding and cost management initiatives?  Do you share accurate information freely, presented in a format and cycle common to the industry?  Do the professionals you hire easily use it, and does it help … Continued

How to Clarify the Best Way Forward for Your Restaurants

Turns out that guiding a restaurant company today is different and more complicated than at any time I can remember. Today, simply following industry-wide practices won’t move a company to the next level; instead, your approach is connected to the level of success you currently create.   Recently I wrote to you about the three categories … Continued

To Win the 2026 Restaurateur Marathon, Plan Your Rest Now!

Navigating this challenging market – as well as kicking off the holiday season – might make it seem like planning a holiday break is the last thing you ought to be thinking about. But that break turns out to be one of the most important things you can do to stay sharp, fresh, and focused … Continued

Know Yourself and Create Restaurant Success In Any Market

Those of us with decades of industry experience have become accustomed to up markets with a few down markets layered in. But none of us is accustomed to a flat market lasting this long.  A flat market taunts you – begging you (or even forcing you) to be willing to change so you can stand … Continued

Avoid Pitfalls of Restaurant Expansion by Planning in Advance

Maybe you already have multiple units and you’re building more in another part of town or embarking into multi-city. Or maybe, in addition to multi-city, you’re adding a second concept. Either way, if you want to sleep better – plan, organize and import knowledge from the best restaurant companies in America – and do that work in advance, … Continued