Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How to Build Back Guest Count in 2022 by Focusing on Uniqueness

For the best operators and smartest people, 2022 looks like a back-to-operating like a normal person year. Sure, the noise of the next variant, inflation, labor, and supply chain issues – still audible. But we have evolved in handling once-unusual and once-unthinkable scenarios. I tell my clients “Prepare to have a planful and successful year” … Continued

Success Depends on Recapturing Your Restaurant’s Guests, Not Your PPA

Stop looking at PPA. Start focusing on recovering the lost guest and guest count. If you know me well, you may be shocked that I would suggest you ever stop talking about PPA – even for one minute (or one shift). Right now, though, top operators realize 2021’s industry gains have all come from increased menu prices … Continued