Today’s worker has less than zero interest in hearing what their boss wants them to do without context. Smart people sell their decision and ideas. If you don’t identify as a great salesperson but you want breakthrough results in your dining rooms, you must become a great salesperson. My best clients know this. Whatever exciting idea … Continued
“Believe me: I’m extremely aware that I compete with everyone in my segment—and most of the people in the other segments, too!” I often hear those words from people like you: successful owners of multi-unit independent restaurant companies. They live their lives as if everyone competes with them. So a burger concept owner thinks his company competes … Continued
If you worked a 30-hour week, what would you do with the extra 10 or 20 hours you just gave yourself? “Oh, I have a big list – can’t wait to be there. And I’m thinking about calling Matthew so I can be there sooner.” “Nothing comes to mind, so I’m thinking about not reading … Continued
My second-grade daughter – and all the second-graders in the Dallas Independent School District – are spending time learning the 7 Habits of Highly Effective People. When Stephen Covey’s book first came out in 1989, it was revolutionary, cutting-edge thought about how to live your life. I used 7 Habits in my business, taking my nightclub management teams … Continued
When was the last time you gave yourself a raise? The one you earned for increased performance. I meet a lot of well-known restaurateurs who proudly and confidently identify their businesses as “great.” They’re so great that, at first, they don’t even know why they are talking to me – someone who works to improve … Continued
A friend of mine told me she would enjoy moving every year. Wow! I had not heard that one before. But she abandoned that dream, realizing her kids need a stable home. I remembered this when my daughter asked me, “Is this our forever house?” She wanted know that her roots—the ones she had … Continued
It’s Labor Day – the holiday dedicated to the American worker. Many people don’t think about the meaning of the day (if they ever knew it in the first place). And that’s what happens to a lot of our holidays. They morph into days of general relaxation and fun. They lose their meaning. And they … Continued
People think that what got them started will continue to be a foundation of their future scaled success. Those people are wrong. When you add something you did not have at the beginning – when everything was new and exciting – you create phenomenal success in your life that you may not even be able … Continued
When your restaurant concept goes to a new city, you typically go with mega excitement and hella-aggressive confidence. That’s because you know you have something special – like when you bought that gift you knew your partner was going to love. With their first bites, locals will swoon and realize your brand’s superiority. And you have a … Continued
Using your steps of service strategically to send your guests the right message gives your restaurants a massive competitive edge. My best clients add an element in their steps of service that drives guest engagement, satisfaction, and frequency – and thus revenue. So why do most restaurants miss this opportunity and simply allow their steps … Continued