At some point every day, think about your cash position and borrowing ability. Imagine the letters C-A-S-H in red letters 12 feet high on your front lawn. I know you have a lot of things to think about (and do), like running your partitioned and socially-distanced dining rooms, studying your newly-installed curbside to-go stations, encouraging … Continued
Month: June 2020
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The pandemic has completely changed the mindset of restaurant guests. It’s like you went to sleep on a beautiful summer night and woke up in the middle of the winter and there is frost on the ground. The restaurant groups that listen to and react quickly to their guests during this crisis will be the … Continued
These days, owning restaurants feels like the scene in the horror movie where the most dangerous demon has been vanquished. For the first time, the protagonist sees an inkling that better days are coming. But they just can’t forget about that demon. An essential aspect of owning restaurants now has nothing to do with food, … Continued
The COVID-19 crisis has segmented your guests into three distinct groups, each with different needs, wants, feelings, and thoughts – but all needing three meals a day. It’s like your three kids turned out so different; at dinner every night, one talks about their fantastic athletic achievements, another excels academically, and the third just wants … Continued
Some of my friends were asking me about the restaurateurs who have joined my Restaurant Survival and Success Club – the group coaching offering I started to make sure restaurant owners can survive, stabilize, and dominate their segments when this mess is all over. “How will you move a bunch of inexperienced, scared, confused, challenged business … Continued