Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

Proven Method Makes Your Restaurant Team Embrace Change

A friend of mine told me she would enjoy moving every year. Wow! I had not heard that one before. But she abandoned that dream, realizing her kids need a stable home.   I remembered this when my daughter asked me, “Is this our forever house?” She wanted know that her roots—the ones she had … Continued

Mistake-proof Your Restaurant’s Move to a New City

When your restaurant concept goes to a new city, you typically go with mega excitement and hella-aggressive confidence. That’s because you know you have something special – like when you bought that gift you knew your partner was going to love. With their first bites, locals will swoon and realize your brand’s superiority. And you have a … Continued

Why Top Restaurateurs Focus on Making More at Their Best Locations

Underperforming locations? They’re facts of life in the growth of any brand.  And sometimes they’re just born that way. That’s because site selection has become more science than art, but still has some artistic qualities – and can create a maternity ward for underperforming stores. Then, when owners feed those locations, there’s pain. Nobody lulls … Continued

How Restaurateurs Stay Unstuck and Take Advantage of New Thinking

Most successful people are comfortable with at least some degree of uncertainty. They surround themselves with people who tell them things that, at first, may not even seem true. Other people, though—who have trouble keeping up with the market, the competition, and the changing desires of their guests—become stuck in their ways and fall behind. … Continued

How Restaurants Protect Themselves from Competition by Demonstrating Value

What would happen if you asked a bunch of restaurateurs how they’d react if they consistently received feedback that menu prices were too high? First, you would see them shake their heads in frustration, roll their eyes in disbelief, and face-plant on their dining table as a gesture of heartfelt exasperation. Then you would get … Continued

Proven Methods to Protect Yourself from Gambling on Growth

My favorite time in the restaurant business is any period of growth. The future is exciting. Everything is possible. The smell of carpet glue and fresh paint is in the air. The chance to do it right from the beginning is intriguing and motivating. Common Threads of Restaurant Growth Right now I have clients growing … Continued

Your Dining Room: Don’t Work it Like a Car Salesman

Recently I had the pleasure of buying a new car. I did not have a choice—mine got totaled. (We are fine, by the way. No injuries.) Having no idea what I wanted, that meant interacting with lot of car dealers and a lot of car salespeople. Four strange things happened: Two salespeople I met gave … Continued

The Proven Value of Storytelling at the Restaurant Table

Everyone likes a good story. Storytelling is how we communicate and influence people. Storytelling goes one step further than what you are currently doing. – Do you want to order the fantastic, juicy steak? Or order the steak the owner specifically chose because of how she felt first tasting it? –  Do you want to … Continued

5 Laws of Raising Restaurant Revenue and Outstripping Industry Averages

One of the many beautiful things about owning a successful independent multi-unit restaurant company is that revenue is in your control—and it can always be going up. But many restaurateurs don’t act that way. They have become me frustrated with next year’s industry forecasts that say traffic is going to be essentially flat, and increases in … Continued