The market and the economy will not do your work for you this year. So you’ll just have to do it yourself. While guests are continuing to dine out less often, there’s good news to be found in the demographics most of my clients serve: When people go to restaurants, they want what they want. … Continued
Last week I wrote to you about plans. This week let’s talk about changing them. When your nav system offers a better route, take it. You ought to be putting the most emphasis where you will yield the greatest return. Doing that means you may have to shift course when new priorities emerge, which can be hard for those … Continued
Maybe you already have multiple units and you’re embarking into multi-city. Or maybe, in addition to multi-city, you’re adding a second concept. Either way, if you want to sleep better, plan and organize and import knowledge from the best restaurant companies in America – and do that work in advance, not after you open all those restaurants. … Continued
So we’re at the end of Q1. Now what? 2024 didn’t start off with a bang; it started off with freakishly cold weather, kids missing days of school, and utility bills that made 2022’s inflation look tame. Unfortunately, restaurateurs are still talking about that. Relegate that to the past where it belongs. By now you … Continued
“Don’t bother to look over there; that’s all fine!” I’ve heard that from many clients who had brought me in to address specific issues. When I start roaming and nosing around their restaurants to find other opportunities to address, they try to shut me down – feeling I am wasting time and effort. That is, … Continued
For my best clients, it doesn’t matter what curveballs life throws at them. They stay on a strong growth curve regardless—remaining in control of their destiny and putting the right information to work. And when you do that, great things happen, like jumping from 5 units to 21, or reinvigorating revenue at a brand that … Continued
If it’s not going great now, why would you want more of not-great? My brother once asked me, “Has anyone ever opened a restaurant in Dallas they didn’t intend to be a prototype for expansion?” Well, yes, but he made his point. For many restaurateurs, growth is inspiration. Most would view having one restaurant – … Continued
A funny thing happened on the way to the maybe-going-to-be-a-recession: Our business stabilized. My clients focus on growth again, the smell of fresh paint and carpet glue is in the air and new staffs learn in training classes. With calm soft openings being as current as a vintage concert T-shirt, guests are lining up for … Continued
For the best operators and smartest people, 2022 looks like a back-to-operating like a normal person year. Sure, the noise of the next variant, inflation, labor, and supply chain issues – still audible. But we have evolved in handling once-unusual and once-unthinkable scenarios. I tell my clients “Prepare to have a planful and successful year” … Continued
Stop looking at PPA. Start focusing on recovering the lost guest and guest count. If you know me well, you may be shocked that I would suggest you ever stop talking about PPA – even for one minute (or one shift). Right now, though, top operators realize 2021’s industry gains have all come from increased menu prices … Continued