Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How to Adjust to the Restaurant Dining Habits of the Next Generation

The oldest Gen Z diners are celebrating their 27th birthdays this year. If you haven’t started to understand their behavior or adapt to their dining needs, you’d better start now. Generation Z, our first generation of digital natives, will be going through high schools only a few more years before Generation Alpha arrives. This weekend, … Continued

How to Use Spring Break to Strengthen Your Restaurants

Wow! Next week’s calendar says, “Texas Spring Break” already.  That means the time for owners of successful independent restaurant companies to get out and enjoy the success they have earned is NOW – not when they retire or sell (if they ever do). Last month, I met a restaurateur who has five units and had … Continued

How To Wake Up Your Restaurant Brand and Increase Guest Count

When guests think about your restaurants, do they end up feeling sleepy because your brand looks tired? Independent restaurant groups that lack the focus or wherewithal to update brands fall behind their competition. One of my clients told me, “Things changed so much in the last few years, we have simply not kept up.” It’s the … Continued

Why You Miss the Biggest Hidden Opportunities in Your Restaurants

“Don’t bother to look over there; that’s all fine!” I’ve heard that from many clients who had brought me in to address specific issues. When I start roaming and nosing around their restaurants to find other opportunities to address, they try to shut me down – feeling I am wasting time and effort. That is, … Continued

How to Find the Guests Your Restaurants Deserve

If you tell yourself that your restaurants appeal to everyone aged 4-74 – or anything similar to that – that is wrong. If you tell yourself that you compete with all restaurants – wrong again.   One of my clients was telling me these things, and it was only by going beyond that kind of thinking that … Continued

How to Claim Personal Freedom Beyond Your Restaurant Walls

I was having a drink with one of my clients and we were talking about the roles he and his wife were taking in their own business—which was very successful by any measure. They were working a lot. A lot. And seemingly forever. “We’ve decided we will work like dogs until we turn 50. Then … Continued

The Five Best Things I Told You This Year…and Why

2023 gave us steep interest rate increases, a shortage of experienced workers, and breaking the record type summer heat.  But there’s one more thing 2023 provided: clarity on where to focus so we can build and grow successful independent companies like the ones that you own and I work with. I’ve selected five especially popular or meaningful … Continued