Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How To Wake Up Your Restaurant Brand and Increase Guest Count

When guests think about your restaurants, do they end up feeling sleepy because your brand looks tired? Independent restaurant groups that lack the focus or wherewithal to update brands fall behind their competition. One of my clients told me, “Things changed so much in the last few years, we have simply not kept up.” It’s the … Continued

Why You Miss the Biggest Hidden Opportunities in Your Restaurants

“Don’t bother to look over there; that’s all fine!” I’ve heard that from many clients who had brought me in to address specific issues. When I start roaming and nosing around their restaurants to find other opportunities to address, they try to shut me down – feeling I am wasting time and effort. That is, … Continued

How to Find the Guests Your Restaurants Deserve

If you tell yourself that your restaurants appeal to everyone aged 4-74 – or anything similar to that – that is wrong. If you tell yourself that you compete with all restaurants – wrong again.   One of my clients was telling me these things, and it was only by going beyond that kind of thinking that … Continued

How to Claim Personal Freedom Beyond Your Restaurant Walls

I was having a drink with one of my clients and we were talking about the roles he and his wife were taking in their own business—which was very successful by any measure. They were working a lot. A lot. And seemingly forever. “We’ve decided we will work like dogs until we turn 50. Then … Continued

The Five Best Things I Told You This Year…and Why

2023 gave us steep interest rate increases, a shortage of experienced workers, and breaking the record type summer heat.  But there’s one more thing 2023 provided: clarity on where to focus so we can build and grow successful independent companies like the ones that you own and I work with. I’ve selected five especially popular or meaningful … Continued

How to Conquer My 3 Stages of Restaurant Business Growth

For my best clients, it doesn’t matter what curveballs life throws at them. They stay on a strong growth curve regardless—remaining in control of their destiny and putting the right information to work. And when you do that, great things happen, like jumping from 5 units to 21, or reinvigorating revenue at a brand that … Continued

My Four Ingredients to Breakthrough 2024 Restaurant Success

Lately, I’ve worked with my clients so much on their 2024 plans that, in my mind, I’m already there. So I’m constantly surprised when I see a date that says 2023. It feels like something from the past. Adopt the same attitude and put maximum energy into planning for a breakthrough. Positively approach changes for … Continued