Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

Restaurant Owners: Act Like the Lottery Winner You Are

As a successful owner of a multi-unit independent restaurant company, you truly have won the lottery — with your company set up (or able to be set up) so you can make more money than you ever thought possible. Truly, I recommend you think of it that way. Why? Because being at the head of … Continued

Four Secrets of Great Restaurant Ownership

When you own a successful multi-unit independent restaurant company — or any company, for that matter — that company becomes a reflection of you. What you do well, it does well. Your challenges are its challenges. One of my clients told another one of my clients, “When you work with Matthew to improve your company, … Continued

How to Build a Healthy Restaurant Culture

Your culture is becoming increasingly important, and it’s only going to get more so. Why? This may come as a surprise, but, when you look at the top line, you’ll realize your culture is actually responsible for 100% of your profits. Without that special connection to your guests and employees, you have nothing. Whether or … Continued

Want to Escalate Results? Fill in Your Restaurant’s Blind Spots

Imagine going to Whataburger and being told, “Your burger will be really good in a tortilla!” Some of the biggest news in the industry in this part of the country came a week before last when supply chain quality control issues shut down 33 In-N-Out Burger locations and forced Whataburger and Raising Cane’s to alter … Continued

Secrets Independent Restaurants Use to Win Battles with Big Chain Competition

If you own a successful multi-unit independent restaurant company, you can learn from the experience of Yumilicious, which beat chain Pinkberry in North Texas. When Yumilicious opened their first tart frozen yogurt store in Dallas, I stopped by and talked to the owner, who told me he “had some relatives in California who have yogurt stores.” How Pinkberry Won … Continued

Why Top Restaurateurs Know That Great Food Doesn’t Satisfy Their Guests

We all work so hard on our food. But the truth of restaurant success is that, for most independent restaurant companies, food just gets you in the game. The guest experience, the price/value relationship, location, atmosphere, hospitality level, and even seemingly small things like parking and access are what cause people to make a decision … Continued

Warning to Restaurateurs: Don’t Be Caught with Your Culture Down

Owners of successful multi-unit independent restaurant companies often misunderstand the real opportunities to cement success and reduce risk going forward. If you stop and ask an owner of a growing independent restaurant group, they will tell you that their number one concern is labor — and number two is competition. Guests and Employees Want the … Continued

Restaurateur’s Guide to Working Less and Making More

Reaching a certain level of success gives you the ability to create even more success. Recently, a restaurateur came to me and said he would like to figure out how to work less and make the same amount of money. I challenged him. I asked, “Wouldn’t you rather work less and make more?” I believe … Continued