Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

Lifting Restaurant Profits by Double Digits in Full-Service

The market and the economy will not do your work for you this year.  So you’ll just have to do it yourself. While guests are continuing to dine out less often, there’s good news to be found in the demographics most of my clients serve: When people go to restaurants, they want what they want.  … Continued

Codify Restaurant Ownership Style to Imprint Your Unique Culture

Culture dictates behavior, but it also allows what I call “codifying ownership.” This means that, even in your absence, your restaurants feel like you want them to feel – so you’re able to open more units without killing what made the first ones special. Plus, you get a ton of personal freedom and flexibility. Learning … Continued

Even the Best-Laid Plans Can Change for the Better

Last week I wrote to you about plans. This week let’s talk about changing them. When your nav system offers a better route, take it. You ought to be putting the most emphasis where you will yield the greatest return.  Doing that means you may have to shift course when new priorities emerge, which can be hard for those … Continued

Avoid Pitfalls of Restaurant Expansion by Planning in Advance

Maybe you already have multiple units and you’re embarking into multi-city. Or maybe, in addition to multi-city, you’re adding a second concept. Either way, if you want to sleep better, plan and organize and import knowledge from the best restaurant companies in America – and do that work in advance, not after you open all those restaurants. … Continued

How to Adjust to the Restaurant Dining Habits of the Next Generation

The oldest Gen Z diners are celebrating their 27th birthdays this year. If you haven’t started to understand their behavior or adapt to their dining needs, you’d better start now. Generation Z, our first generation of digital natives, will be going through high schools only a few more years before Generation Alpha arrives. This weekend, … Continued

How to Use Spring Break to Strengthen Your Restaurants

Wow! Next week’s calendar says, “Texas Spring Break” already.  That means the time for owners of successful independent restaurant companies to get out and enjoy the success they have earned is NOW – not when they retire or sell (if they ever do). Last month, I met a restaurateur who has five units and had … Continued

How To Wake Up Your Restaurant Brand and Increase Guest Count

When guests think about your restaurants, do they end up feeling sleepy because your brand looks tired? Independent restaurant groups that lack the focus or wherewithal to update brands fall behind their competition. One of my clients told me, “Things changed so much in the last few years, we have simply not kept up.” It’s the … Continued

Why You Miss the Biggest Hidden Opportunities in Your Restaurants

“Don’t bother to look over there; that’s all fine!” I’ve heard that from many clients who had brought me in to address specific issues. When I start roaming and nosing around their restaurants to find other opportunities to address, they try to shut me down – feeling I am wasting time and effort. That is, … Continued