Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

Why Avoiding Risk Isn’t Actually a Great Strategy

So, you’ve been riding the wave of today’s challenging market – and you feel pride that yours isn’t one of the restaurants near you that has recently succumbed to tragedy. Your sales have continued to increase one or two percent a year – a little less than your menu price increases. So you experience stability, … Continued

Increase Guest Count Now by Doing These Five Things

Believe it or not in this flat market, some operators are still enjoying 6-8% comp sales. How? By figuring out how to increase guest count. You can do the same if you’re hyper-committed to doing whatever it takes to get more people to swing the door (or open their app) and have great experiences with your … Continued

How To Wake Up Your Brand and Increase Guest Count

When guests think about your restaurants, do they end up feeling sleepy because your brand looks tired? Independent restaurant groups that lack the focus or wherewithal to update brands fall behind their competition. One of my clients told me, “Things changed so much in the last few years, we have simply not kept up.” It’s the … Continued

The Best Ways Restaurants Activate and Retain Excellent Management

I can’t make it through a single day without someone talking to me about how much they need to hire or develop more talented managers.  On many days it’s multiple someones. One nice part of our business right now that can help? Clarity. We know what people want in order to stick around and work … Continued

Why You Miss the Biggest Hidden Opportunities in Your Restaurants

“Don’t bother to look over there; that’s all fine!” I’ve heard that from many clients who had brought me in to address specific issues. When I start roaming and nosing around their restaurants to find other opportunities to address, they try to shut me down – feeling I am wasting time and effort. That is, … Continued

Only 3 Worthwhile Places to Look When Developing a Healthy Restaurant Business

Do your guests smile, feel happy, enjoy their meals, and tell their friends about that? Do your financial statements appear predictable and healthy – making you proud? Does your culture deeply permeate your restaurants every unit, every shift, every table, every time? Do your people demonstrably improve – doing things today that they couldn’t do … Continued

Improve Your Restaurants Big Time by Taking a Buyer’s Perspective

If you want to really improve your restaurants and your restaurant company, act like you just bought it.  Instead of looking at it like the founder, developer, and shepherd you have been for years (or decades), look at everything with new eyes. When I begin working with new clients, I observe, learn, and respectfully question … Continued

How to Conquer My 3 Stages of Restaurant Business Growth

For my best clients, it doesn’t matter what curveballs life throws at them. They stay on a strong growth curve regardless – remaining in control of their destiny and putting the right information to work. And when you do that, great things happen, like jumping from 5 units to 21, or reinvigorating revenue at a … Continued

The Five Best Things I Told You This Year…and Why

The most representative moment of my year took place at the Texas Restaurant Show. As I was giving one of my talks, a hand went up in the standing-room-only crowd. The speaker looked around 30 – not that young, but maybe new to the industry. He said, “You keep saying that the market looks flat; … Continued

Breaking Out of the Funk of this Unusually Flat Market

I’m often asked whether people seek my help more when the market is up (to support rapid growth) or down (because everyone’s trying feverishly to correct deficiencies). The answer? Neither. In this flat-as-a-pancake market, I’ve never been busier.  Today, no one can afford to sit on their hands on a bus of survivors. Taking specific … Continued