The best operators constantly update their image, offerings and physical plant or they risk falling behind. In a market where product changes quickly, information between customers who notice anything outdated or inferior travels even faster. Operators who fall behind eye deteriorating circumstances and think they can get by without re-investing in their product and facilities. … Continued
When the best companies aim to increase sales, the first thing they do is evaluate and improve the customer experience. Then, once it is up to standard, they use that to define their brand and enroll frequent users. What is the point of focusing on bringing people through your front doors before you have something … Continued
The Texas Restaurant Association has asked me to moderate SW Foodservice Expo panels on both Branding and Creating Regular Customers. I appreciate the opportunity to make important contributions to thinking in the industry. The panel discussions will take place at the Texas Restaurant Association’s upcoming Southwest Food Service Expo – Education Idea Center June 24-25 … Continued