Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

Mistake-proof Your Restaurant’s Move to a New City

When your restaurant concept goes to a new city, you typically go with mega excitement and hella-aggressive confidence. That’s because you know you have something special – like when you bought that gift you knew your partner was going to love. With their first bites, locals will swoon and realize your brand’s superiority. And you have a … Continued

Alert!  Restaurateurs You’re Missing a Step in Your Steps of Service

Using your steps of service strategically to send your guests the right message gives your restaurants a massive competitive edge. My best clients add an element in their steps of service that drives guest engagement, satisfaction, and frequency – and thus revenue. So why do most restaurants miss this opportunity and simply allow their steps … Continued

Restaurant Owners – Don’t Ignore the Signpost to Your Freedom

When you reach a certain level of success, it’s OK to run that victory lap and settle in to being an owner, not an operator. One multi-unit owner I know has done this so well they consider their job “playing restaurateur.”  Be more like them. This transformation is critical for professional restaurant group owners; unfortunately, … Continued

The Surprising Truth About Restaurant Culture

Last week I ran my Ultimate Restaurant Culture Workshop at Texas Restaurant Marketplace in Houston, the second largest gathering of industry professionals in the country. I took attendees through the same process I use with my clients to identify, document, and systematize culture—tools we use to literally scale culture so it remains pure as my … Continued

Top Things Professional Restaurateurs Refuse to Compromise On

For successful restaurateurs, there was a grueling period at the beginning when they really did have to work all the time. The most debilitating mistake people make? They don’t even notice when that time ends, so they keep running that schedule out of habit. Life is full of compromise. If you marry, have a family, … Continued

Join Industry Leaders This Weekend in Houston

If you are anybody in our business in and around Texas, your usual mid-July habit is to head to Texas Restaurant Marketplace. That is where you’ll see new products and hear a wide range of speakers (including me) present new ideas about how to operate your company. Or you might even learn the most by … Continued

Why Top Restaurateurs Focus on Making More at Their Best Locations

Underperforming locations? They’re facts of life in the growth of any brand.  And sometimes they’re just born that way. That’s because site selection has become more science than art, but still has some artistic qualities – and can create a maternity ward for underperforming stores. Then, when owners feed those locations, there’s pain. Nobody lulls … Continued