When you look at expenses on your P&L, you are typically making sure numbers are low enough. On the other hand, when you look at guest comp expense, you ought to make sure it is high enough. If it is not, you are under-utilizing one of your greatest marketing tools. Experience tells me that most … Continued
All the growth in the industry is spending growth through PPA. Guest counts are going down. My advice to you and to my clients — successful owners of independent multi-unit restaurant groups — is to be good to yourself and forget all that. Put it out of your mind as if it does not exist. … Continued
As an owner of a successful multi-unit independent restaurant company it is important to understand what motivates you so you can be intentional in that regard as you develop your business. If you don’t know that, you could be working randomly — or, worse, against your own self-interest. Before you get into your day and … Continued
Why are restaurateurs better to their guests than they are to themselves? If you know me well, you know that is the question I suggest you ask yourself every day. The great Debi Saltzberg recently interviewed me for her podcast, Just Forking Around, and we talked about many aspects of that big question. You can … Continued
One of my clients owns six restaurants, serving a combined million guests every year. Working together, we figured out how to raise their PPA by $1.00. That raised system-wide sales $1,000,000. And $650,000 dropped to the bottom line. Annually. My clients and I have done this time and time again. I have talked about it … Continued
The professionals at the top of your successful multi-unit independent restaurant company are critical to your success, but they are not irreplaceable. In some cases, replacing them will actually propel you forward. Experience in the restaurant industry is very important, but there’s also a lot to be said about the role of fresh ideas in propelling … Continued
G. “Jim” Hasslocher — my client, who was founder and chairman of Frontier Enterprises in San Antonio — passed away back in November, 2015. Known to all as “Mr. Jim,” he began his hospitality career in 1947. Today, Frontier Enterprises operates 24 restaurants (most of which have been operating for decades) over four concepts. You … Continued
On January 8, 2016 David Bowie released his 25th album, Blackstar, which debuted on the charts at number 1. Two days later, he died from a cancer that, it turned out, he had been fighting for a year and a half. Blackstar was literally his pre-planned farewell to the world. You can’t go out any higher than number … Continued
We have all seen the forecasts. They are all the same: In the coming years there will not be enough employees to staff our restaurants. The idea of an ample labor supply is as archaic as phones connected to the walls by wires, 13-column pads, and the onion-skin booklets the credit card companies sent us … Continued
In this month’s QSR Magazine, I’m quoted in Kevin Hardy’s article — “For Restaurants, What’s Changed Under Trump?” — in which industry experts discuss what has changed for them during the Trump administration and how the upcoming midterm elections might affect them. With an election coming up, this piece is very timely. If you have … Continued