Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

Meet Me in Houston and Learn Secrets to Make Your Culture Boost Profits

In the past I have proven why culture provides 100% of your profits. That’s a lot. I constantly work with my clients – successful owners of independent restaurant companies – to define their culture in a permanent way. This lets them direct the behavior of their people (i.e., everybody) who serve guests and the people … Continued

When (and When Not to) Grow Your Restaurant Group

Proof of concept. Knowing your restaurant brand has legs – that its single-unit economics can be repeated and repeated and repeated – is like that can’t-fail feeling Hillary Clinton felt the night before the election.   In the end, proof of concept doesn’t prove that success will follow, because no concept has permanent proof. That’s … Continued

How Top Restaurants Increase Revenue in Any Market Condition

Many restaurateurs sleepwalk through writing their budget every year – forecasting menu price growth, inflation, or market growth as a revenue target. The best ones choose to wake up, and do a lot better than that. Revenue can always go up – faster than you expect. Recently, a well-respected restaurant group came to me with … Continued

Why Top Restaurateurs Know There is No Shame in Getting Better

You already know about the missing pieces in your organization. You experience nagging discomfort like a pebble in your running shoe or worse, a self-critical voice that hounds you about addressing them. This will impact you especially if you have a lot of pride in what you have accomplished. Before working with me, some of … Continued

Smart Restaurateurs’ Guide to Hiring Your First Operations Director

Most of my clients guide teams in their multi-unit organizations through their next stage of growth, management development, concept development, branding, or culture. However, a few still are hands-on operators of their own restaurants. When that changes – when we improve everything by hiring the right director of operations  and I educate this new owner/operator … Continued

Top 10 Actions That Make People Love Your Restaurant Brand

The smartest restaurateurs know that they are not in the restaurant business—they are in the branding business. According to the Forbes 2018 World’s Most Valuable Brands list, the top five brands are Apple, Google, Microsoft, Facebook, and Amazon. However, these brands all experience a red-faced love/hate relationship with the general public. The same people swing wildly … Continued

How Restaurateurs Use Time in Their Dining Rooms to Stay Unbeatable

What do your experienced eyes see when you walk through your dining rooms? The staff fastidiously on task? Dreaded empty tables when you’re on a wait? Your trusted long-time expeditor making sure food does not sit in the window too long? Craving data and KPIs, do you jump on your phone to see how revenue … Continued