Leaving Your Restaurant Comfort Zone to Achieve Success

The thing about procrastinators, commitment-phobes, and last-minute people?

They don’t know what they are missing.

Many of my clients – successful owners of independent restaurant companies – take more than their time in making decisions.

Some of them simply hate to make decisions, because making a final decision eliminates all those other amazing options they like to ponder, and that’s painful.  

One of my clients once told me, “We like to work with consultants, but we always want to know what the next consultant can do to help us!” 

They Give Themselves False Evidence

Since it is a prerequisite for my clients to have success, these procrastinators, commitment-phobes, or last-minute people do not see how much these traits hold them back.

All the evidence they have? To the contrary.

They think – since they painfully and methodically hibernate on each decision – that this process is what has led to their success.

When it has actually limited their success.

Ask them. They can prove their process works, and will point out:

  • The restaurants they have created that their guests and employees love.
  • The wealth they have created that their family will enjoy for generations.
  • The freedom they have to vacation, work 30 hours a week, and follow their spirit.

Thing is, though, they could have so much more! 

David Bowie Has Thoughts about This

My hero David Bowie said:

“Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And, when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.”

From the outside I can see that, if these people would make decisions more quickly – using a trusted, reliable decision making process – they would be blowing beyond the great results they have already created for themselves.  

More restaurants.

More wealth.

More freedom.

I help them with that…

…and a three-unit group grows to 10…

…and a good restaurant becomes recognized in their community for being great…

…and a dream lifestyle becomes a reality.

If you count yourself among the self-described “methodical” people who take your very sweet time to make decisions, weigh the pros and cons until the lists become heavy, find a resource that can help you move a little quicker (just a little outside your comfort zone at first).

Then build on that.

Put yourself in the right place to do something exciting.