Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How Independent Restaurants Catch up to Chains on Technology

Chains beat the cr*p out of independents on technology during the pandemic.  You must now have a technology adoption plan that addresses three areas – guests, unit-level operations, and your office.  The only people who did not learn that in the last year, distracted themselves just coping. I used to want to take a time machine … Continued

3 Things to do Now That Your Dining Room’s at 100% Capacity

With Texas allowing 100% capacity, the honeymoon with our guests is on.   But honeymoons don’t last forever. And what about this crisis? It won’t really be over until the case load is low, we understand new post-COVID guest behavior, when the unready or hesitant guest returns – and work our way through all the … Continued

Biggest Concept Refresh Mistakes Restaurants Make

You live your restaurant brand – treating it as your precious, much-loved baby.  To you, every tiny change and improvement you make to your restaurant is obvious, just like parents notice their kids changing every few days when they are young. Unfortunately, what is great parenting turns out to be a trap for a restaurant … Continued

How Restaurateurs Feel After One Year of the Pandemic

Give yourself credit.  You made it through the past year. You will never forget it, and definitely never want to repeat anything like it. A year and a week ago yesterday, my daughter and I were at a Dallas Mavericks game, and the person who had sat in front of me for years – a … Continued

What To Do When Texas COVID Restrictions Are Rescinded on Wednesday

The great Texas Experiment begins next Wednesday. That’s when Governor Greg Abbott has announced he will rescind his statewide mask mandate and capacity limits on businesses. The governor also said, “Personal vigilance to follow the safe standards is still needed to contain COVID.  To stay safe, Texans should continue to follow medical advice on preventing … Continued

What Chains Teach Independent Restaurant Operators During the Pandemic

During the pandemic, the pendulum swung in the battle between independent and chain restaurants – now favoring chains. Over time, supremacy has switched from one to the other – and back again. Like between Federer and Nadal Republicans and Democrats The Avengers and Thanos At the beginning of this crisis, chain restaurant companies were better … Continued

How Top Restaurateurs Prepare to Cross the Pandemic Finish Line

At breakfast before school one day last week, my eight-year-old daughter looked at me over her yogurt-covered waffles (her self-created entrée) and asked me a great question. She asked what would make COVID-19 go away. We’ve all asked the same thing. As we usher in a new administration in Washington we can see (regardless of … Continued

Plan for Recovery – with Four Permanent Restaurant Changes

We now exist in the planning range for what happens to your successful multi-unit restaurant company after the pandemic ends. Write that down on a post it note, or take a picture of it on your phone and look at it every day. Take action on this every day.  Pay Attention and Don’t Forget When … Continued