Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How Restaurants Prep for this Opportunity of a Lifetime

In Texas, from time to time, a bumper sticker appears that says, “Lord, grant me one more oil boom and I promise not to screw it up.” Welcome to our oil boom. Last week I dined with a group of experienced restaurateurs who I noticed walking around our private dining room in a daze. It … Continued

How To Handle This Restaurant Honeymoon – Webinar Today 4 PM CDT

Attention procrastinators! There is still time to register for the webinar “Let’s Eat – How Restaurants Should Respond as Nighttime Diners Return.” This event takes place at 4 PM CDT today. Register free here.  You will hear success stories about my clients and the plans I currently advise them to implement. See Ron Ruggless, senior … Continued

What Restaurants Can Do About the Labor Shortage

The latest release in horror movies our industry is part of – our three-pronged labor shortage disaster. When I speak with operators, our first words are usually the zeitgeist pleasantries about Pfizer, Moderna, or J&J, and our next words are always about staffing our restaurants. We’re starting to breathe out, having just evaded the COVID … Continued

What Restaurants Can Do About the Labor Shortage

The latest release in horror movies our industry is part of – our three-pronged labor shortage disaster. When I speak with operators, our first words are usually the zeitgeist pleasantries about Pfizer, Moderna, or J&J, and our next words are always about staffing our restaurants. We’re starting to breathe out, having just evaded the COVID … Continued

How Top Restaurants Respond to Diners’ Return

The not-so-secret formula to exceeding your 2019 revenue by double digits? Getting to see friendly faces again. With capacity restrictions on your dining room removed as if by magic, you’ll see lots of customers you recognize from a long time ago.   Now that they’re vaccinated, even former guests who had been gravely concerned or … Continued

How Independent Restaurants Catch up to Chains on Technology

Chains beat the cr*p out of independents on technology during the pandemic.  You must now have a technology adoption plan that addresses three areas – guests, unit-level operations, and your office.  The only people who did not learn that in the last year, distracted themselves just coping. I used to want to take a time machine … Continued

3 Things to do Now That Your Dining Room’s at 100% Capacity

With Texas allowing 100% capacity, the honeymoon with our guests is on.   But honeymoons don’t last forever. And what about this crisis? It won’t really be over until the case load is low, we understand new post-COVID guest behavior, when the unready or hesitant guest returns – and work our way through all the … Continued

Biggest Concept Refresh Mistakes Restaurants Make

You live your restaurant brand – treating it as your precious, much-loved baby.  To you, every tiny change and improvement you make to your restaurant is obvious, just like parents notice their kids changing every few days when they are young. Unfortunately, what is great parenting turns out to be a trap for a restaurant … Continued

How Restaurateurs Feel After One Year of the Pandemic

Give yourself credit.  You made it through the past year. You will never forget it, and definitely never want to repeat anything like it. A year and a week ago yesterday, my daughter and I were at a Dallas Mavericks game, and the person who had sat in front of me for years – a … Continued