Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How Top Owners Channel Their Inner Salesperson to Create Great Restaurants

Today’s worker has less than zero interest in hearing what their boss wants them to do without context. Smart people sell their decision and ideas.    If you don’t identify as a great salesperson but you want breakthrough results in your dining rooms, you must become a great salesperson. My best clients know this. Whatever exciting idea … Continued

Proven Method Makes Your Restaurant Team Embrace Change

A friend of mine told me she would enjoy moving every year. Wow! I had not heard that one before. But she abandoned that dream, realizing her kids need a stable home.   I remembered this when my daughter asked me, “Is this our forever house?” She wanted know that her roots—the ones she had … Continued

Mistake-proof Your Restaurant’s Move to a New City

When your restaurant concept goes to a new city, you typically go with mega excitement and hella-aggressive confidence. That’s because you know you have something special – like when you bought that gift you knew your partner was going to love. With their first bites, locals will swoon and realize your brand’s superiority. And you have a … Continued

Why Top Restaurateurs Focus on Making More at Their Best Locations

Underperforming locations? They’re facts of life in the growth of any brand.  And sometimes they’re just born that way. That’s because site selection has become more science than art, but still has some artistic qualities – and can create a maternity ward for underperforming stores. Then, when owners feed those locations, there’s pain. Nobody lulls … Continued

Strategy Stops Random Restaurant Growth from Undermining You

So you’re not an Olympic gold medalist, a musician with 20 million streams, or a Pulitzer Prize winner? Still want to leave your mark? For successful owners of independent restaurant companies growth looks like something between a hobby and an obsession that they talk about it constantly. They obsess about it because, once they find … Continued

How Restaurateurs Stay Unstuck and Take Advantage of New Thinking

Most successful people are comfortable with at least some degree of uncertainty. They surround themselves with people who tell them things that, at first, may not even seem true. Other people, though—who have trouble keeping up with the market, the competition, and the changing desires of their guests—become stuck in their ways and fall behind. … Continued

How Restaurants Protect Themselves from Competition by Demonstrating Value

What would happen if you asked a bunch of restaurateurs how they’d react if they consistently received feedback that menu prices were too high? First, you would see them shake their heads in frustration, roll their eyes in disbelief, and face-plant on their dining table as a gesture of heartfelt exasperation. Then you would get … Continued

Proven Methods to Protect Yourself from Gambling on Growth

My favorite time in the restaurant business is any period of growth. The future is exciting. Everything is possible. The smell of carpet glue and fresh paint is in the air. The chance to do it right from the beginning is intriguing and motivating. Common Threads of Restaurant Growth Right now I have clients growing … Continued

Your Dining Room: Don’t Work it Like a Car Salesman

Recently I had the pleasure of buying a new car. I did not have a choice—mine got totaled. (We are fine, by the way. No injuries.) Having no idea what I wanted, that meant interacting with lot of car dealers and a lot of car salespeople. Four strange things happened: Two salespeople I met gave … Continued