We all work so hard on our food. But the truth of restaurant success is that, for most independent restaurant companies, food just gets you in the game. The guest experience, the price/value relationship, location, atmosphere, hospitality level, and even seemingly small things like parking and access are what cause people to make a decision … Continued
Reaching a certain level of success gives you the ability to create even more success. Recently, a restaurateur came to me and said he would like to figure out how to work less and make the same amount of money. I challenged him. I asked, “Wouldn’t you rather work less and make more?” I believe … Continued
Trade shows are dead. I can do it online. We have all heard about that. But, in the digital world, there is no substitute for occasionally tearing yourself away from your screens and meeting actual people in the physical world. One of my clients had been reading this newsletter for years before reaching out to … Continued
First-time restaurateurs need all the help they can get! But their perspective can also help you. In Restaurant Business Magazine, I was interviewed for an article: “9 Key Considerations When Opening a Restaurant.” Written by Benita Gingerella, this piece is designed to make the “tough” process of opening a restaurant easier for first-timers. Look Through Fresh … Continued
If you get 100 restaurant consultants together and ask them what they do, you’ll probably get 100 answers. So, if you are considering adding one to your team, how do you even know what you are looking for? What do you do? First, you probably worry about hiring the wrong person. Let’s get the bad … Continued
“The restaurant business is one of the hardest jobs…the early-morning-to-late-night days have taken a toll — along with my sleepless nights and grueling hours.” Sound like you at your worst moment? Those are the words of Marian Harper — owner of the legendary Carnegie Deli on Seventh Avenue in New York — during her announcement about closing … Continued
Nobody ever opened a restaurant aiming to be average. Unfortunately, though, plenty of restaurants use average interview techniques, onboarding processes, and training — a sure way of ending up stuck in the middle. The best successful multi-unit independent restaurant companies recognize this and hire only the people they are looking for, designing interview techniques that … Continued
People hate airlines — or, at best, tolerate them. But, even with their product quality and customer service ratings plummeting, their profits are at record levels. That’s sustainable in the airline business, which is essentially closed to competition, but would be catastrophic in the restaurant business. Just ask the casual dining chains. A recent New York … Continued
Capability is the first key factor to having a business that allows you to maximize its value, your net worth, and the quality, flexibility, and enjoyment of your life. My research shows that when you add capability to the other key factors, opportunity and strategy and surround that with an atmosphere of trust, you can … Continued
When you’re successful, you don’t have to do what many families do every spring: figure out who will take care of the kids once the school year is done. Instead, you get to think about where you are going to go as a family. For a month. Or the whole summer. Summers with the kids … Continued