Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

The Key to Fantastic Growth?  Knowing What You Don’t Know

Success and growth makes a first-time multi-unit owner seem like a first timer forever – even after decades of operations. This happens when the owner spends their life building a company and has no ownership experience with other brands or organizations to fall back on. I collaborate with many extremely admired companies. These are businesses with sales … Continued

How to Actually Increase Guest Count and Lead the Industry

Everybody in the restaurant business wants to master the art of increasing guest count. Here’s how to do it. In today’s market, the difference between a flatlined guest count and a guest count (as well as revenue and profit) that’s significantly higher is the domino effect of a ton of little pieces. With guests more … Continued

Six Beautiful Improvements Can Happen When You Take a Break

It’s Spring Break time in Texas now. I trust you have great vacation plans! If you’ve already left, congratulations! Enjoy a wonderful week off, and I’m glad you’re taking good care of yourself. But if you don’t have plans, I would like to know why. Unless you have a fantastically good reason for working, like … Continued

Remembering Ed Murph, America’s Only Cafetuer

Ed Murph, of Norma’s Café fame, led an exemplary life. One of those “you’ll never forget him” people, Ed always had an incredible funny, and memorable story to tell.  My friend and client passed away on February 23. I miss him already.   Ed Murph’s Career Story You may know Ed Murph for his success in our … Continued

Why Avoiding Risk Isn’t Actually a Great Strategy

So, you’ve been riding the wave of today’s challenging market – and you feel pride that yours isn’t one of the restaurants near you that has recently succumbed to tragedy. Your sales have continued to increase one or two percent a year – a little less than your menu price increases. So you experience stability, … Continued