Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

How to Build Guest Count by Creating Outstanding Experiences

Operators succeed in this challenging market by understanding the difference between a meal and an experience. Not by being like the operators who offer bundles and discounts. That’s a one-way ticket to nowhere. When you begin to understand that you no longer just sell meals, that’s when you start the process of increasing guest count.  … Continued

Useful Lessons Learned in the School of Restaurant Life

I returned from the recent Texas Restaurant Show reflecting on the fact that people I have known for decades, as well as people I have just met, have at least one thing in common: They don’t walk around with PTSD after enduring an industry wide life-threatening crisis followed by the longest period of headwinds I … Continued