To be a front-runner restaurant brand in 2026, your business needs to have three solid pillars:
- Continuing to develop your concept
- Educating and training your people to provide fantastic service, hospitality, and culture
- Communicating the unique and special aspects of your restaurants through marketing
Learn how to be strong in all three on Sunday, 7/12 at 11 AM at the Profit Lab,
at my upcoming Texas Restaurant Show session “The Experience Economy: Crafting Your Concept to Compete in 2026 and Beyond.”
See me there in San Antonio at the Operators Arena at the Henry B. Gonzalez Convention Center.
Neither Boom or Bust
Those of us who have operated in Texas for decades have experienced several boom times (with the occasional bust). Today, we’re in a twilight zone between the two, and we’re continuing to learn how to handle that every day.
Guests are more demanding and knowledgeable than ever, and they pass their judgments after every meal, instantly announcing their verdicts to their friends, coworkers, and families on social media.
Concentrating on that fact can be the difference between restaurant performance that’s exceptional and performance that’s merely adequate – between dining more frequently with you or abandoning your dining room and favoring the competition.
My friends and trusted colleagues – restaurant attorney David Denney of Denney Law Group and Jeffrey Yarbrough of bigInk Real Estate – will join me there to share their perspectives. Together, we’ll bring our combined and diverse experience to serve you, and we’ll send you home with ways to improve right away (or as soon as you recover from the show).
Human Interaction in the 21st Century
Sometimes I think conventions are as obsolete as an iPod. In the digital world, we instead often find comfort on Zoom, Teams, FaceTime, group texts, DMs, and email.
Still, people who have streaming fatigue listen to music on vinyl, and the cassette revival is real.
Currently, three Texas cities are building new convention centers at a combined cost of $7.3 billion. These cities are betting that poeple still want to be together to share, learn, and have fun.
The Texas Restaurant Show gives us the rare chance to actually meet in person and catch up about our industry and your business. I always think about how to help you find the growth, profit, harmony, and ownership personal freedom you deserve – and how you will “Craft Your Concept to Compete” in 2026 and take your rightful place among the top operators in the business.
See You There
Register for the show here.
I appreciate you reading my newsletters. My clients and colleagues will back me up when I tell you I’m even better in person. So click reply to this email so we can set a brief time to talk in person during the show.
See you in San Antonio next month!
