Welcome to the Surrender News/Blog.  Get the latest news, trends, tips and information to help you succeed and thrive in the workplace.

Restaurateurs Don’t Fall Into the Trap of Losing Guest Focus

Once, at a client’s weekly operations meeting, I waited and waited to hear someone speak the word “guest.” I heard about production, maintenance, organization, policies, personnel, money, and training. Surely, one of the 10 experienced managers at this mature, legacy-brand, high-volume unit would talk about something they had done for a guest, something they had … Continued

How Top Restaurateurs Look Back to Q1 and Ahead to the Future

Take a look back all the way back to the beginning of the year. With the first quarter just ending, my best clients take stock of what they’ve achieved. Then, they adjust to ensure they have a great 2023 – no matter how they started the year. Did you exceed plan? Did you fail to … Continued

To Understand Restaurant Success, Look to the Future

Where do you go for advice on building confidence, concepts, loyalty, professionalism, and taking smart risks? You go back to high school.  The Texas ProStart High School Competition Recently, as part of a team of 25 restaurant industry leaders, I continued my streak of judging critical thinking skills at the annual Texas ProStart statewide competition … Continued

To Stay Relevant, You Must Update Your Restaurants Now

Chains beat independents on a cycle of refreshing their concepts, décor packages, signage, logos, menu design, and offerings. Unfortunately, independents who ought to go big tend to go small. The consequences? Results that are obviously insufficient. Don’t let the chains beat you.  Investing in upgrades activates your guests, enticing them to visit your dining room … Continued

How Top Restaurant Owners Enjoy Freedom They Have Earned

For a large part of their days, restaurant owners try to figure out ways to give hourlies and managers more flexible lives. That’s just part of the world now: offering flexible scheduling for hourlies and groundbreaking benefit packages for managers. When you do this quality people want to work with you, and feel happy to … Continued

The Five Best Things I Told Restaurateurs This Year…and Why

I’ve gone back and chosen five especially popular or meaningful posts from 2022 – a year of adjustment to new challenges and, on the whole, a successful year for the restaurants I work with.     My clients and my readers told me that these messages turned out to be the ones that most helped them and … Continued

How Amazing Restaurant Leadership Development Creates Success Stories in 2023

When you spend your whole day dealing with rising costs and a soft market, leadership development might be the last thing on your schedule.  That’s a huge mistake.  Why? Because leadership development applies to everything you do in operations.  Restaurants really live in the branding business, while operations exists in the leadership development business.  Matthew’s … Continued