As a teenager, I had the opportunity to work security for the Rolling Stones. It was a side hustle I had taken on for one reason.
I wanted to see the band.
They played for six nights; I bailed after 2. I had seen plenty.
I stood in the pit at the front of the stage below Keith Richards during “Black and Blue” tour dates at Earl’s Court in London. It was the first Stones tour for Ronnie Wood after he took over lead guitar from Mick Taylor.
Anyway, just about anyone could have knocked me over and kissed, hugged, or attacked Keith, but I had an insider track to the job; plus, I had training and education.
The leaders taught us to lock arms in case there was a real problem, because together we were much stronger than any individual in the face of an extremely excited Stones fan.
I used the same technique with my security team when I promoted concerts around the United Kingdom – and in my nightclub career in Texas – which had an incredible assortment of live entertainers, from Ramones to BB King. And you know, that “locking arms” things worked – because a group can do things an individual can never do.
What I Learned from That
All this connects to why I created Restaurant Owners Success Club, now in its fifth year.
Restaurant Owners Success Club is a custom hybrid between a group coaching program, a peer group, and mastermind for multi-unit owners.
Each month, members meet with me on Zoom to listen to business intelligence, my exclusive assessment of the current industry and market, and what action I’m recommending to my clients.
Then we compare notes on current trends across all the member businesses.
Finally, we dig into a topic of interest to all, or we help members deal with the specific issues occupying their minds and desks that day.
Members have unlimited access to me between meetings.
There’s a Lot Going on Outside of Your Company
My decades of experience tell me that multi-unit restaurant owners tend to know their company and their brands inside out – but can be staggeringly unfamiliar with other companies and solutions their peers have already figured out.
They don’t have the information they need to navigate today’s complex market and economic conditions.
The purpose of Restaurant Owners Success Club? To serve owners through an opportunity to lock arms with their peers and be stronger together than they ever could be on their own.
Last week I had lunch with one of the original members, who told me how valuable he found my commentary and observations. “It has given me a lot of solid direction I would not have known without membership in the club.”
Find Out About Membership
Interested in learning more? Check out the club’s dedicated website and enroll! Or, use this link to set up a time for us to talk about how you can become a member.
