My clients have numerous considerable competitive advantages – with their guests and employees versus their competition – that show up on the bottom line. One advantage? Their culture. My clients and I make sure their restaurants truly represent their culture to every guest, every time – and that culture governs the way they work with employees, associates, … Continued
When things run smoothly and predictably (remember that?), it’s easy to focus on doing things the right way. During a crisis, though – even as things become better toward the end – not so much. But, while my clients are focusing on different areas in 2022, they all have one thing in common: the goal … Continued
2021 sets up to be the ultimate “Gift Card Christmas.” Why? Supply chain issues, container ships sitting in the Pacific Ocean, and a shortage of computer chips, and truck drivers. If you do not already have a robust gift card program in place for the holiday season, put down whatever device you’re using to read … Continued
Using your steps of service strategically to send your guests the right message gives your restaurants a massive competitive edge. My best clients add an element in their steps of service that drives guest engagement, satisfaction, and frequency – and thus revenue. So why do most restaurants miss this opportunity and simply allow their steps … Continued
Last week I ran my Ultimate Restaurant Culture Workshop at Texas Restaurant Marketplace in Houston, the second largest gathering of industry professionals in the country. I took attendees through the same process I use with my clients to identify, document, and systematize culture—tools we use to literally scale culture so it remains pure as my … Continued
Whatever your dream is, my wish for you is that you get to live it. At work, at home, in your community. In that spirit, as we start a new year, here’s a gift from me – a free download. Fill out the box below to get my Toolkit for Creating a Dream Restaurant Business. Everyone … Continued
We all work so hard on our food. But the truth of restaurant success is that, for most independent restaurant companies, food just gets you in the game. The guest experience, the price/value relationship, location, atmosphere, hospitality level, and even seemingly small things like parking and access are what cause people to make a decision … Continued
Every independent restaurant company has its strengths. Some are more guest focused; some are more production oriented; and others are outstanding at concept or locations. What I do with my clients, owners of successful independent multi-unit restaurants to truly maximize their revenue, profits, and net worth, is to make their organizations good at all of these things … Continued
Your culture is becoming increasingly important, and it’s only going to get more so. Why? This may come as a surprise, but, when you look at the top line, you’ll realize your culture is actually responsible for 100% of your profits. Without that special connection to your guests and employees, you have nothing. Whether or … Continued
If you own a successful multi-unit independent restaurant company, you can learn from the experience of Yumilicious, which beat chain Pinkberry in North Texas. When Yumilicious opened their first tart frozen yogurt store in Dallas, I stopped by and talked to the owner, who told me he “had some relatives in California who have yogurt stores.” How Pinkberry Won … Continued